Pavlov Visuals is Calvin, Ryan and Josh. With headquarters in the US and Amsterdam, their goal is to add a bit of music to your brand’s visual identity.

Born in Texas, USA, this tremendous trio has been cooperating since the cradle. Literally, in the case of Calvin and Ryan, who are twins (don’t worry, it’s easy to tell them apart). A few arguments about the red marker in their shared pencil case aside, their artistic association is pretty much genetic.

In art school, Ryan and Calvin spent countless hours playing music together. But guitar solos and drum sticks weren’t the only things on their minds: in their spare time, they were also entering the stage as graphic designers. It started with smaller gigs for a handful of clients, but by the time graduation came around, design and illustration had become the two brothers’ bread and butter.

Having found their passion in life, Calvin and Ryan teamed up with lifelong friend Josh to form Pavlov Visuals: the design agency for brands and companies who’d like to stand out among the masses. Adding a unique touch to businesses with their effective and beautiful design solutions, Pavlov Visuals quickly gathered a wide range of clients.

Sounds like music to the ears eyes, doesn’t it? As Calvin and Ryan found out, making music is not all that different from creating icons, logos, packaging designs and visual identities. In the end, both artistic endeavours are all about channelling creative energy to draw landscapes, kindle amazement and pull in audiences through excitement and beauty.  

No wonder Pavlov’s horizon has only been expanding. In 2014, Calvin established a second office in Amsterdam, allowing the three partners to tune in with clients almost 24/7. Utilising the time difference to increase the studio’s output and optimise their efficacy, Calvin starts his office hours right when Ryan and Josh are about to wrap up their days.

Keeping creativity and client commitment at the heart of everything they do, Pavlov Visuals have helped countless brands find their voice.  

Now, they would love to do the same for you.

Selected clients

And more...

  • Bruno Mars
  • Red Hot Chili Peppers
  • The Beatles
  • John Lennon
  • Paul McCartney
  • Muse
  • Van Halen
  • Miles Davis
  • David Bowie
  • Dave Matthews Band
  • Michael Jackson
  • Deftones
  • Foo Fighters
  • Rolling Stones
  • Sex Pistols
  • Aerosmith
  • Eagles
  • Nirvana
  • Bob Dylan
  • Madonna
  • Green Day
  • Beastie Boys
  • Rage Against The Machine
  • A Perfect Circle
  • My Chemical Romance
  • Kiss
  • Fall Out Boy
  • AC/DC
  • One Direction
  • Katy Perry
  • Lynyrd Skynyrd
  • The Strokes